Force of Nature, Driven by Design, Made for Wellness
the story behind the designer
I work with mission-driven wellness entrepreneurs to create branding and packaging that resonates on every level: visual, emotional, and energetic. Together we craft designs that you and your clients can truly feel.
My love for the outdoors shapes the way I design. Nature grounds me and keeps me inspired. Whether I’m skiing, camping, or walking with my dog, that sense of connection to the earth is what I bring into every project.
Wellness is more than a market-
it's a way of life
Why I Do What I Do
Sync with Sam
Hi, I’m Samantha. I believe design is about more than how something looks. It’s about story, connection, and creating something people can feel.
I found my way into design almost by accident. In high school I was asked to create a poster for the senior play, and I poured myself into it. When I saw how people reacted, the way a single design could spark excitement and bring a vision to life, something clicked. From that moment I knew this was something I wanted to pursue.
That spark led me to Champlain College where I earned my BFA in Graphic Design and Digital Media. Since then my work has taken me in many directions — posters for local venues, cannabis and craft beer branding, restaurants, and now wellness. Each project taught me something new and shaped the way I approach design today.
Over the years I’ve realized that design is about much more than making something look good. To me it’s storytelling, connection, and creating experiences people can feel. Now I focus on branding and packaging for bold, impact-driven businesses. My role is to translate the essence of a brand into visuals that resonate, build trust, and leave a lasting impression.
This is why I do what I do. I believe a brand built with purpose and heart can change not just your business but the way people experience it.
